Founder Story
Founder – Karishma Kewalramani
Ek ladki thi. US me high-paying job, dollar me salary. Life full sorted. LinkedIn wali “living the dream” phase chal rahi thi. Mummy bhi khush, society bhi impressed.
Par ek cheez notice hui… Indian makeup industry sirf fair skin ko hero banati thi. To baaki log kya? Background dancers?
Normal log kya karte?
Thoda rant, Insta story, phir so jate.
Lekin Karishma ne kya kiya?
Job chhodi. India aayi. Makeup industry ko deeply samjha. Aur launch kiya —
FAE Beauty
Meaning — Free And Equal Beauty
“Fair ho ya dusky… beauty sabki equal.”
Socha tha brand launch hote hi paisa hi paisa aayega. Par reality? Loss hi loss.
Bank account bhi bol raha tha —
“Behen… wapas US wali job kar le.”
Phir entry hui Shark Tank India me. Jahan log usually nervous hote hain, wahan ye full confidence me pitch kar rahi thi.
Sharks bhi andar hi andar soch rahe honge — “Ye confidence Amazon se order kiya hai kya?”
Aur phir… Pitch itni solid gayi ki deal bhi mil gayi.
FAE Beauty Sales
₹30 Lakh se ₹10 Cr: 33X Growth Story Ka Postmortem
140% Revenue CAGR. Ye growth nahi… gym transformation hai.
Slow start, phir full body build.
Beauty industry average se 5-6x faster growth. Total ₹4.35 Cr burn hua — matlab experimentation full power ke sath.
Best part?
Last year company profitable ho gayi. Matlab formula finally crack ho gaya.
Startup world me isse kehte hain —
“Learning phase before scaling”
FAE Beauty Unit Economics Explained
35% Marketing Cost
“Yeh startup hai ya ad agency ka side business?”
High Marketing Cost = Growth Fast
Par sustainable tabhi hai jab repeat customers acquisition cost recover karein.
Beauty Brand Reality
Pehli sale ads se aati hai.
Profit repeat orders se aata hai.
Good Sign
Last year profitable hua.
Matlab CAC recover hone laga hai.
Capital Stake Table
| Shareholder | Stake % |
| Karishma | 38% |
| Karishma’s Father | 7% |
| Karishma’s Brother | 4.8% |
| ESOP | 10.3% |
| Arihant Patni | 26% |
| Titan Capital | 13.5% |
| Shiprocket | 1.6% |
| Angels | 4.4% |
| Other | 0.4% |
FAE Beauty Deal
FAE Beauty founders ne equity kam di aur control strong rakha.
Smart negotiation ka perfect example.
- Ask: ₹100 Cr valuation
- Deal: ₹66.67 Cr (with Aman Gupta + Namita Thapar)
Sharks ne MRP pe 33.33% off karwa diya 😄
Sabse bada twist
Season 2 me Namita Thapar ne Friend ki rival company hai reason dekar beauty brand me invest nahi kya tha lekin, Season 4 me Namita ne FAE Beauty ka stake purchase kiya.
“Shark Tank India me dosti apni jagah, deal apni jagah.”
FAE Beauty Funding Rounds
| Year | ₹ Raised | Valuation | Investors |
| 2020-’21 | ₹1.5 Cr | ₹6 Cr | Arihant Patni |
| 2021-’22 | ₹2.4 Cr | ₹26 Cr | Arihant, Angel Investors |
| 2022-’23 | ₹2 Cr | ₹32 Cr | Arihant, Shiprocket |
| 2023-’24 | ₹3 Cr | ₹22 Cr | Titan Capital |
| 2024-’25 | ₹1 Cr | ₹22 Cr | Aman Gupta, Namita Thapar |
Total Raised: ₹9.9 Cr
“Yeh startup nahi, founders ki Avengers team hai…
Multi-investors ke fayde = long-term scalable company.”
FAE Beauty After Shark Tank
- ₹17 Cr funding raise
Sharks ke baad investors bhi bole: “Yeh brand me glow hai.” ✨ - ₹10-22 Cr revenue ke saath profitable
Beauty startup duniya me profit = unicorn se bhi rare species. - Nykaa, Amazon India, Blinkit jaise platforms pe expansion
Matlab online har jagah presence build ho gaya. - Naye skincare + makeup hybrid products
Beauty industry ka all-rounder product.
My Learning – FAE Beauty Pitch
- Right positioning se crowded market me bhi brand stand out karta hai
- Strong numbers investors aur customers dono ka trust build karte hai
- Strong story brand ko memorable banati hai
- Smart negotiation se better valuation aur control dono mil sakta hai