“Sirf 19 ki age mein college counselling ko ‘Elder Sibling’ bana diya—idea smart tha, ab business kitna strong tha?”
Founder: Dyumna Madan, Shivom Sood
Company: B2C
Product: Student Mentorship
Founded in: 2020
Headquarters: Goa, India
Founder Story
Shark Tank India S4 ke Campus Special episode mein 19-year-old Dyumna Madan aur Shivom Sood Project Clay lekar Sharks ke saamne aaye.
Story shuru hui jab Dyumna ne expensive summer programs dekhe aur socha—“Free mein khud bana lete hain!” Unhone 1,000 college students ko cold emails bheje, 20 mentors mile aur pehle saal 800 students ne 20 free programs attend kiye. Agle saal ye experiment 4,200 students from 30+ countries tak pahunch gaya.
EdTech experience ke liye Dyumna Bengaluru gayi aur 2 startups mein kaam kiya. Bluelearn mein 150 applicants ke beech opportunity paane ke liye content writing 1 week mein seekh li. December mein mini Shark Tank se Ankur Warikoo ka ₹2.25 lakh grant bhi mila.
Baad mein focus study-abroad admissions par shift hua. Project Clay ka near-peer mentorship model simple tha—student ko traditional counsellor ke bajay uski dream university ke current student se connect karna.
Nikhil Kamath se fund milne ke baad journey aur aage badhi. Shivom pehle platform par mentor bane. 9th-grade ke struggling student se 12th-grade topper aur Emory University student banne ke baad, woh gradually business mein involved hue. Aaj dono 50-50 partners hain.
Sales Highlights: Project Clay Shark Tank India
- 5-Month Sales: ₹3.97 Lakh • Growth: 65% MoM
- FY 2024–25 Projected Sales: ₹37 Lakhs
- Business Model: Near-peer mentorship for study-abroad aspirants
- Mentor Network: 500 mentors | 300+ vetted mentors
- Study-Abroad Locations: 10+
- Session Price: Up to ₹2,500 • Average Selling Price: ₹1,980/session
- Mentor Payment: ₹1,079 (54.5%)
- Gross Profit: ₹901 (45.5%)
- Revenue Model: Commission on every completed session
- Operations: WhatsApp groups
- Market: 13 Lakh Indian students go abroad annually for studies
- TAM: ₹2,000 Cr • CAC: ₹0
- Marketing: LinkedIn, Instagram & Word-of-Mouth
- Founder Effort: 16–18 hours/day
- Core Promise: Vetted mentors + genuine guidance, without scamming or ghosting.
Key Takeaways: Project Clay Shark Tank India
✅Strengths
- 65% MoM growth — strong traction with ₹0 CAC — organic acquisition
- Near-peer mentorship — real student guidance
- 300+ vetted mentors — strong network with 10+ study-abroad locations
- 45.5% gross profit — healthy economics
- 500-mentor database
- Word-of-mouth marketing
- Young, hungry & hands-on founders
❌Weaknesses
- Small market — limited scalability
- No clear moat — easily copyable
- Long school sales cycle
- Mentorship model scaling challenge and Business refinement still needed
Deal Breakdown: Project Clay Shark Tank India
Ask: ₹15L for 10% | Deal Made: ₹15L for 10% — Namita Thapar
Sales Multiple: Total sales ₹3.97L / 5-month sales ke comparison mein ask ~3.8X tha.
Deep Insight: Namita ne sirf current numbers nahi, founders ki execution potential par bet ki.
Project Clay After Shark Tank India
Revenue: FY25 projected ₹37L; FY26 target 10X sales growth with Organic growth rate of 65%.
Shark Tank Effect: Show ke baad student registrations & leads mein strong surge.
School Scale: School tie-ups ke through 5,000+ students tak reach ka plan.
Media Buzz: 19-year-old founders ki wajah se Economic Times, Indian Express & TOI coverage.
Viral Moment: Vineeta ka “Patakha” comment aur Namita ka support social media par highlight hua.
My Learnings: Project Clay Shark Tank India
- Copyable product mein strong distribution sabse bada moat ban sakta hai.
- Early-stage startup mein current revenue se zyada founders ki execution ability matter kar sakti hai.
- Starting point chhota ho sakta hai, par outreach kabhi chhoti mat rakho—agar 100 logon ko target kar rahe ho, toh 10,000 tak reach out karo; thakna nahi, consistently try karte rehna hi growth hai.
Aapko Project Clay ka business model aur Namita ka bet kaisa laga? Comment mein apni learning zaroor batayein. Blog useful laga ho toh Share karein — aur SharkPitchHub ke saath jude rahiye for more real business stories, numbers & Shark Tank India insights.
🚀Deni Bikes — ek student khud banayi electric motorcycle lekar Sharks ke saamne aaya. College project ya serious EV business? Agle blog mein numbers ke saath breakdown.
Also Read:
Havintha: ₹22,000 Start to ₹13.47 Cr Sales | Shark Tank India
Nurturing Green: ₹57.6Cr Sales & ₹40Cr Deal | Shark Tank India
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