“₹500 Cr ka family business background, phir bhi Rahul Shah ne choose ki ek bilkul new category—Men’s Make-up!”
- Founder: Rahul Shah
- Product: Men’s Make-up
- Business Model: D2C
- Founded in: 2019
- Headquarters: Ahmedabad, Gujarat
- Other Companies Discussed: Stryx, Shakeup Cosmetics
India mein women-focused makeup brands ki bharmaar hai, lekin men’s makeup abhi bhi an emerging category hai. Isi gap ko Rahul Shah ne Yaan Man ke through target kiya—aisa men’s makeup brand jo Indian weather, lifestyle aur skin tones ko dhyan mein rakhkar designed hai.
Cosmetic chemist Rahul ne products ki formulations personally develop ki, taaki products skin mein easily blend hokar natural look dein. Primer skin ko smooth karke pores minimize karta hai, foundation skin tone ko even karta hai aur setting spray makeup look ko lock karta hai.
Yaan Man ka mission sirf products bechna nahi, balki men’s makeup ka taboo break karke confidence build karna hai. Brand ne 2022 mein Nykaa Beauty & You Award jeeta, aur India mein 10,000 men Yaan Man products use kar chuke hain.
Interesting part? Rahul ka family business cotton aur chemical trading ka ₹500 Cr ka business hai. Saath hi unka consulting business other brands ke liye consultation aur cosmetic formulations develop karta hai, jiske profits Yaan Man ko fund karne mein use hote hain.
Lekin product banana aur new category create karna—dono alag games hain.
Ab chaliye dekhte hain Yaan Man ki Sales, Unit Economics aur Deal.
Sales Highlights: Yaan Man Shark Tank India
Total Sales: ₹64 Lakhs (3 Years)
- FY 24–25 mein September tak ₹35 Lakh sales, aur ₹1.3 Cr projected sales.
- Growth mainly marketing par zyada focus karne ki wajah se aayi.
- Major Sales: Tier-2 & Tier-3 Cities
- Business: Bootstrapped
- Repeat Rate: 8%
- Consulting Business Sales: ₹1.2 Cr (FY 23–24)
- Consulting business ke profits se Yaan Man ko fund kiya gaya.
Unit Economics: Yaan Man Shark Tank India
FY 24–25 (Till September): ₹17 Lakh Loss
Yaan Man ki unit economics mein marketing sabse bada cost tha, jisne profitability par major impact dala. Beauty business mein initial stage par high marketing spend aur CAC ki wajah se losses dekhne ko milte hain.
Fae Beauty mein bhi company ne initial 4 years heavy losses face kiye the, mainly high CAC ki wajah se.
Beauty business ki unit economics samajhne ke liye Fae Beauty ka previous blog zaroor padhiye.
Conclusion: Yaan Man Shark Tank India
✅Key Advantages
- Cosmetic chemist founder + strong business background
- Men’s makeup par focused brand
- Indian weather, lifestyle & skin tones ke according products
- Tier-2 & Tier-3 cities se strong sales
- Nykaa Beauty & You Award 2022
- Attractive packaging
❌Key Disadvantages
- Repeat rate sirf 8%
- High marketing cost
- Men’s makeup category create karna challenging
- Profitability abhi challenge hai
Deal Breakdown: Yaan Man Shark Tank India
Ask: ₹50 Lakh for 6% — ₹8.33 Cr valuation
Final Deal: ₹1 Cr for 20% — ₹5 Cr valuation
Sharks: Aman Gupta & Anupam Mittal
Valuation Discount: ~40%
Sales vs Ask Valuation: 0.077X
Sales vs Final Valuation: 0.128X
Higher funding ke badle Yaan Man ne higher equity give ki. Deal se important learning milti hai—valuation sirf sales par depend nahi karti; growth, category potential, profitability aur repeat rate bhi important factors hain.
Yaan Man After Shark Tank India S4
- Shark Tank ke baad Amazon par products out of stock ho gaye.
- 2025 mein 20,000+ men ko orders deliver kiye.
- AOV ₹1,600 tak pahunch gaya.
- Post-show sales growth ke baad pehla profitable month achieve kiya.
- Rahul Shah ka pitch video 1 Million+ views cross kar chuka hai.
- Brand ko Tira Beauty par platform partner ke roop mein expansion mila.
- BEAUTY&YOU, D2C Insider aur GUSEC se bhi support mila.
My Learnings: Yaan Man Shark Tank Pitch
- Category new ho sakti hai, par problem real honi chahiye.
- Founder ko apne product ki deep understanding honi chahiye.
- Shark Tank ke liye sirf sales nahi, unit economics aur numbers clear rakho.
- New category create karni hai toh marketing + customer education dono important hain.
- Funding se zyada important hai ki capital ka use growth ke liye kaise karoge, ye clear hona chahiye.
- Sabse important—pitch se pehle apne business ke tough questions ke answers ready rakho.
Aapko Yaan Man ki story aur Shark Tank pitch mein sabse interesting kya laga? Comment karke zaroor batayein aur post ko Share karein, taaki entrepreneurship aur business seekhne wale aur logon tak bhi ye knowledge pahunch sake.
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Lekin kya Sonic Lamb Sharks ko impress kar paya? Deal mili ya nahi? Janne ke liye SharkPitchHub ke saath jude rahiye.